Challenge
1 —
Identify and refine personalization opportunities
2 —
Quantify the value they can really generate for the brand in order to prioritize them in relation to the effort required to implement them
3 —
Define the timing of implementation
The Key Question
1 —
What are the personalization use cases that make sense and will create value for my customers and my brand?
Approach
1 —
Identifying, evaluating, and prioritizing existing and potential personalization use cases
2 —
Understanding and taking into account technical constraints and opportunities
3 —
Detailed design of selected/priority use cases
4 —
Objectifs, Principes, Pré-requis techniques, Kpis, Stakeholders, étapes et timeline de mise en œuvre
5 —
Design and validation of the implementation roadmap
Results
1 —
Roadmap validated and shared by all stakeholders
